Hi, I’m Danielle

An e-commerce specialist and email marketing enthusiast with a passion for helping businesses grow sustainably and authentically. I believe in clarity over complexity — making strategies simple, actionable, and tailored to the way you work best.

With over 10 years of experience in e-commerce, marketing, and web development, I’ve worn many hats — from brand founder to consultant — and every step has deepened my understanding of what it takes to build a successful online business.

My Background

I spent six years running my own clothing brand, learning the ins and outs of product development, marketing, branding, and customer experience.

What began as a small online store I built myself grew into something much bigger — with showcases at Fashion Week, magazine features, and eventually a brick-and-mortar store that opened as the 2020 pandemic hit. Thanks to our thriving online store we were able to afloat during an unpredictable time, by pivoting to making masks and marketing effectively.

Looking back, I truly believe it was the digital side of the brand — our online presence, email marketing, and community engagement — that made all the difference. That’s where I fell in love with e-commerce and marketing. In time, that passion overtook the fashion side of things, and I made the decision to close the brand and focus fully on helping other businesses grow in the online space.

That hands-on journey gave me a grounded, real-world perspective of what it’s like to run a business in today’s ever-changing digital landscape — the highs, the pivots, the lessons.

Because I’ve been in your shoes, I focus on solutions that are practical, clear, and actually work in real life — not just in theory.

My Approach

Growth is about more than numbers—it’s about building a business that feels clear, manageable, and rewarding to run. I focus on sustainable, scalable systems through personalised strategy, automation, and data-driven decision-making.

Each business is unique. That’s why I tailor every solution to your specific goals — from optimising email flows and refining your website with UX and CRO strategies, to improving SEO and setting up smart automations.

“My goal is always the same: to help you feel confident and in control of your growth, with systems that are easy to manage and built to last.”

Services

Services designed to meet your business where it’s at. Delivered with clarity, simplicity, and the experience of someone who’s been there.

  • eCommerce Consulting & Strategy

    Practical, flexible advice rooted in real-world experience — tailored to your business and easy to put into action.

  • Shopify Developement & Migration

    Clear, stress-free Shopify development and migrations built for growth.

  • Email Marketing

    From strategy to automation, I create clear, data-driven email systems that deliver results without overwhelming you or your team.

  • Conversion Rate Optiomisation

    Let’s turn visitors into buyers with interactive user experiences.

  • SEO, SEM & AI Optimisation

    I make SEO simple and actionable, so you know exactly what’s working and where to focus next.

Ready to simplify your growth? Let’s make your e-commerce strategy clear, scalable, and stress-free.

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